If you send tags, this checkbox will appear on the following page, under "Attachment properties."
EDIT TRACKER URL BIGLYBT DOWNLOAD
If you download tags, this checkbox will appear on the left of your placement list. Include tracking ads when you generate tags: Be sure to check the Include tracking ads checkbox in your tag export workflow. Impression event tags are not supported for standard tags. Here are some tips when you download tags for tracking ads:Ĭhoose iframe/JS tags for event tag tracking: If you are using event tags with your tracking ads: Make sure you include JavaScript or Iframe tag types (it's best to send both). If you're new to exporting placement tags, here are detailed steps to send or download tags. To learn more about these parameters and mobile ad serving, see our mobile guide.įollow the normal steps to download or send tags.
These parameters are all automatically included in your tag exports for all in-app placements. These parameters are dc_rdid= and tag_for_child_directed_treatment= and dc_lat=. Placement tags on in-app inventory require extra parameters for many important features. Note: If you ever need to stop the tracking ad from logging information, just set the status to inactive. Set the status of your tracking ad to Active to enable it to start logging clicks and impressions. They only generate a tag that allows Campaign Manager 360 to capture data about a third-party ad. This is because placements with tracking ads are not meant to display content on a page. If your placement has a tracking ad, Campaign Manager 360 will not require a default ad. Steps to make assignments in Campaign Manager 360. If you already have the placement and creative you need, you can make assignments in your ad properties. The changes apply to your tags even though they are already exported and on sites. The only way to change the landing page URL for those tags is to export new tags and ask the publisher to implement them.īy default, tracking ad landing page URLs are dynamic: for dynamic URLs, all you have to do to change the URL for your live tracking ads is edit the URL in the ad properties (under Creative assignments). Static URLs don’t change for any tracking placement tags once you export them. Under Tag defaults in your placement properties, you can enable the static landing page URL checkbox to make your tracking ad’s landing page URL static. This option is sometimes useful to traffickers who have an existing workflow for their tracking ads that requires static URLs. Next, find your tracking ad in your campaign and click Assign under the Placements column. What landing page should I set?Ĭlick New > Placement to create a new placement for your tracking ad and tracking creative. Set the landing page for your tracking ad in the Creative assignments section of your ad properties. See the tracking requirements below for details on how dates and other factors affect whether your tracking ad can collect data. If you want the tracking ad to keep collecting data until you manually deactivate it, uncheck the hard cut-off box and lock the start/end dates of the tracking creative. Under Delivery properties, set the time period when you want tracking ad to collect data. In your campaign, click New > Tracking to create a tracking ad. Set up tracking ads in Campaign Manager 360 This allows Campaign Manager 360 to log the click before redirecting the browser to your tracking ad’s landing page. So the tracking ad is a little like an impression pixel: it registers the impression without displaying anything to the user.Ĭlicks: When a user clicks the third-party ad, the browser is pointed toward your tracking placement tag URL.
Nobody sees the tracking ad, but it logs the impression in Campaign Manager 360. Impressions: When the third-party ad serves, the tracking ad serves as well. Tracking placement tags contain hard-coded tracking ad and creative IDs, which ensures that each ad corresponds to a unique tracking URL. The reports make it clear that Campaign Manager 360 did not serve the actual ad. Because the URL corresponds to your tracking ad, the activity is incorporated into your Campaign Manager 360 reports. This URL sends data about the third-party ad’s activity to the Campaign Manager 360 servers. The tag for a tracking ad is a URL that the publisher implements with the third-party ad you wish to serve.
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